Key competitors

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Key Competitors

Australia is an industrial country which has a high development in the technology and telecommunication. That's the reason why the competition between companies is completely strong and increasing. Between these companies, there are 4 leaders as follow Telstra Corporation Limited, Single Optus Pty Limited, Vodafone and Hutchison Telecommunication Limited.

In reality, Telstra has a deep history from the year 101 and could be considered as the largest telecommunication service provider in Australia. It has occupied approximately 40%(00) stock in the whole Australia market share. Today, Telstra supplies two digital networks GSM and CDMA. Both networks offer a range of advance services, including voicemail and messaging. Its CDMA which was built to replace the old analogue network covers 7.5 percent of the Australia's population while its GSM network covers 5. percent. As we can see, how Telstra influence Australia.

In the year 0 June 00, the total revenues was generated was $,540 million and earnings before interest and tax of $1,54 million. This number could point out the success of Telstra in the Australia telecommunication market comparing with lost of other companies. And Telstra has developed rapidly because the revenue of the year 0 June 00 is much higher then previous period ( $,15 million and earning of $1, million). Moreover, this growth was also increased by the strong subscriber growth ( up to 14.8 percent). In the immediate future Telstra will focus on the delivery of various high speed data application and expect the profitability about 5.7-10.8 percent for the period of 00-00.

The most redoubtable rival of Telstra is Optus Pty Limited which is the second largest provider of telecommunication services in Australia. This company keep about 5 percent stock of the market share. Although, Optus is not a long historic company and was only first formed in 11, it's still achieved a range of success. Until 1 march 00, Single Optus is one of Australia's largest listed companies with the operation of four networks, fixed, mobile, satellite, and broadband, that envelops all of Australia.

Actually, in 1, all the revenues of Optus came from reselling services from Telstra's network. Today Optus is a leading provider of integrated communication services, national and international long distance services, local telephoning services, business network services, internet services and premium TV. Maybe, in the next few years Optus will completely separate from Telstra.

In September 1, the group of Optus was restructured in to three obvious defined business divisions mobile (48 percent of revenue of the year ended 1 March 00), Data and Business Services (1 percent) and consumer and multimedia ( 1percent). In 001-0, Optus is thought to have 4.54 million mobile customers, this happy result bring the increasing of the market share from . percent to 4 percent at 1 March 001. At the same time , it is believed that the other divisions also occupied much profit. With this rapid expansion of Optus, It will be most fearful competitor for Telstra.

Another Company should be discussed is Vodafone Limited. Vodafone awarded the telecommunication license in December 1, after that this group invested $.7 billion in creating network and services offering in Sydney, Melbourne and Canberra in September 1. After a decade, it becomes the third leader in telecommunication in Australia. Like many other companies, almost revenues of Vodafone are collected from reselling services for Telstra, they have about .454 million customers. And bring it a market share of 17 percent . This development would impact much to the competitive environment and speed up the increase of Australia Telecommunication market

In addition, Hutchison Telecommunication Limited which has percent of the market share also keeps an important position in Telecommunication market, especially paging and messaging services. However, this company is no running a good business, because of the revenues' s fall from 418.6 to 7. million in December 00. HTAl is thought to be out of the competitive race between the biggest Telecommunication companies in Australia.

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