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Marxism and the Media key concepts and cultural trends (Pluto Press 00).

1)Stems from the work of Karl Marx (1818-188). Not a sociologist, but a political philosopher. Karl Marx worked closely with Friedrich Engels

)For a large part of the 0 Century, Marxism was said to be the organising principle of societies that contained 1/ of the earth's population.

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)Huge impact in sociology

4)Splits into two braches Humanist Marxism and Scientific Marxism

5)Recent influence in terms of the Frankfurt School and also the work of Pierre Bourdieu.

1)Classical Marxism explores the historical development of Western Capitalism through a number of stages. A) Primitive Communism B) Ancient Society C) Feudalism D) Capitalism E) Communism. In each stage conflict between opposing groups brings about social change. A difficult term for this view of history is dialectic materialism.

)Ideology Marx focussed on the inequalities of capitalism. In capitalist society, the bourgeoisie own the means of production (own large amounts of capital and therefore have power), whereas the proletariat sell their labour power for a wage. This is where the conflict rests. The system dictates that the ruling class generate more profit (achieved by decreasing wages). Overtime, the worsening of conditions, exploitation and lowering of wages results in a situation where the working class become aware of their class position and unite in a state of revolutionary consciousness. Revolution is, therefore, inevitable. Marx argued, throughout his life, for an end to inequality, exploitation and alienation. Communist society, for him, provided the logical solution for the ills of capitalism.

Classical Marxism is seen as deterministic. The individual is determined by society and is a passive victim of historic and economic forces.

Marxists view capitalist society as being one of class domination; the media are seen as part of an ideological arena in which various class views are fought out, although within the context of the dominance of certain classes; ultimate control is increasingly concentrated in monopoly capital; media professionals, while enjoying the illusion of autonomy, are socialized into and internalize the norms of the dominant culture. The media, taken as a whole, relay interpretive frameworks consonant with the interest of the dominant classes, and media audiences, while sometimes negotiating and contesting these frameworks, lack ready access to alternative meaning systems that would enable them to reject the definitions offered by the media in favour of oppositional definitions.

Curran and Gurevitch (177) pp. 4-5

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