Nike

Monday, March 29, 2021

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SHORT CASE SUMMARY Nike, Inc. (50-671-645, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 0,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to surpass. In order for Nike to remain on top of the athletic shoe industry they must establish an exceptional global strategy. If Nike penetrates the global market successfully than this will give the company an overall competitive advantage. Nike doesnt only sell athletic shoes, but a wide variety of sporting goods and clothing. They also design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ages. Nike has 0,000 retail accounts throughout the U. S. using independent distributors and also has contracts with 110 other countries. The company also has agreements with Internet companies and subsidiaries. Nike, Inc. has many retail outlets around the world, including their famous outlet NIKETOWN located in major cities. NIKETOWN gives customers the experience to become more educated on the companys goals and objectives for their products. The store educates its customer while at same time entertaining them too. This store gives customers a chance to become more brand loyal to Nike, Inc. Over the years Nike has gained an enormous amount of consumer awareness that they have eliminated the company name from all other products. The swoosh logo is automatically associated with the company name by just about anyone in the world. The meaning for Nike has lived up to the companys expectations. Nike means the goddess of victory, which is exactly what the company has had since its creation. HISTORY A competitive runner, Phil Knight, incorporated Blue Ribbon Sports in Oregon in 168. Blue Ribbon Sports was the first to receive the swoosh logo, but changed its name to Nike in 178. Nikes research and development department used technological expertise to produce several different athletic shoes, which changed the whole outlook on the industry. After being in business for five years Nike, Inc. had a 44% annual growth. Shortly after Nike didnt pay attention to the sale of aerobic shoes, which hurt them slightly. International operations were the main focus for Nike, Inc. in the early 180s. An excess of inventory in 185 caused Nike to reduce prices and lose manufacturing contract in the Far East. This pushed Nike from the top spot in the market. As a result, Nike had to lay off 50 employees in 186. Nike began their climb back in 188 with the introduction new advertising strategies and the development of the new footwear. The main focus was on the customers wants and needs their purchase of Nikes athletic shoes. In 188, Nike bought a subsidiary called Cole Haan based in New Hampshire. The company Cole Haan cost Nike $64 million, but was worth every cent. The Cole Haan subsidiary manufactures casual footwear, something Nike was lacking for years. This purchase helped Nikes casual footwear operations grow 16% within the year. In 10, Nike, Inc. purchased Cole Haan Company Accessories, which distributes top quality braces, belts, and small leather goods. As Nike grew in 10 they opened their first retail store NIKETOWN. In 11, the company purchased Tetra Plastics, which was used for the development of the air sole shoes. In 1, they then bought a cap-making company named Sports Specialties. Then in 14, Nike introduced a new line of air sandals called Air Mada. Nike acquired Canstar Sports, Inc. the world largest hockey equipment manufacture in 15. Throughout Nikes history their international sales have lagged due to strong overseas competition. COMPETITION Nikes major competitor is Reebok, which also designs and develops athletic shoes and apparel. These two companies compete in the U.S. and internationally. Each company uses their own type of advertising strategy to reach their target customers. Many of the advertisements feature athletic stars and commercials that relate to the customers. Nike and Reebok are major competitors, but also have to worry other national and international competitors. Nikes other competitors are Callaway Golf, Converse, Deckers Outdoor, FUBU, Fila, Fortune Brands, Fruit of the Loom, Hi-Tec Sports, Levi Strauss, Nautica, New Balance, Polo, Puma, Rawlings, Rollerblade, Russell Corp., Sara Lee, Skechers, Spalding, Stride Rite, Timberland, Tommy Hilfiger, Wolverine, and Adidas. In Europe the competition is growing and is a major area for Nike to strike. Nike is second in sales in Europe, just behind Adidas. International sales for Nike have been increasing but are losing other opportunities by competitors signing large contracts with sports figures and teams. These contracts are giving competitors an edge nationally and internationally. In 18, 1,00 jobs were cut due to falling sales and the reduction of costs in Asia. CHANGES IN THE ATHLETIC SHOE INDUSTRY The growth of athletic shoe and apparel industry is the direct result from consumer changes for the better. The baby boomer generation is becoming more health conscious and living much more active lifestyles. Along with Generation Xs interest in living a healthy life. Also, there is more women playing sports than ever, which means more shoes to buy. The more sports these kids and young adults play throughout their life the more accessories and equipment they will need to compete. Nike gives their customers the feeling of self-confidence and the advantage over their competition. The only problem Nike has is the aging adults who do not participate in any sports or fitness programs. Adults aged 5-55 only one in five exercise up to two times a week. Also, the growing obesity problem that is affecting Americans more and more each year. Nike has established many contracts with international countries for manufacturing their products. Even with changing exchange rates and tariffs Nike feels its still cost effective to manufacture their shoes internationally. Another reason for these contracts is the labor costs and benefits, which makes it cheaper to manufacture the products. There are some problems with the idea of these types of contracts. For example, some countries are becoming less interested in manufacturing shoes and starting to produce their own electronics. There may also be problems with labor situations, shipping and unreliable quota systems. Nike must also consider the many legal restrictions that the global market may pose. INTERNAL FACTORS Nikes research and development expenses for 1 were $7.50 million, which only represented 1.1% of sales. R & D in the athletic industry are based on innovation and does not cost a company a lot of money on equipment. Nike continues to depend on developments to modify its products from competitors. The company presently sells roughly 00 models of athletic shoes in 00 styles for 5 different sports. Nikes target market for their shoes are males and females between 18 and 5 years old. The product are altered and improved frequently. Nike distributes one new shoe style every single day. Nike advertises its products in a variance of ways and targets its ads to particular groups or types of people. The company continues to disburse advertising cash on TV ads during professional and college sports events, prime-time programs, and late-night TV programs. Many or most of their ads feature professional sports figures that are role models for Nike customers. Advertising cost Nike $78. million in 17. Along with endorsement fees of $100 million for those sports stars everyone loves. Nike has been criticized for its social responsibility throughout its lustrous history. Nike was known to have 6,700 Indonesian employees from Asia working 100-degree factories. These factories were poorly vented and the workers were forced to inhale toxic fumes while working. There was also evidence of abuse by Nike a factory manager on Vietnamese production workers. Nike has developed many programs to show their improving social responsibility issues. For example, Nike and the Boys and Girls Clubs of America began a program called Kids Movement. This program teaches young people about fitness awareness. Nike, Inc. also provides funds for the Childrens Television Workshop for literacy TV programs. The company firmly incorporated the N.E.A.T. (Nike Environmental Action Team) in 1. This program was implemented to maintain environmental initiatives by recycling old shoes and utilizing them to make new shoes. Nike, Inc. happens to employ mostly health-conscious corporate employees. About 40% of Nikes employees are under the age of 0. The corporate campus helps apply this type of culture with the benefits it offers their employees. For instance, the company has wooded areas, running trails and fitness centers for their active employees. This is a major part of Nikes corporate culture, which then trickles down to Nikes management styles. Nike lets managers keep lines of communication open and lets them determine their own decision making. The company also offers their employees something called LifeTrek. This is a benefit and compensation program that gives their employees a sense caring and trust. THE FUTURE With the increase in competition and limit of growth the U.S. athletic shoe industry, Nike is still slated to be a major leader in the market. The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about are customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market. In the United Sates, there are 4 people for every pair of Nikes, France has 11, Japan has 50, and China has 11,81. These figures show that the greatest growth for Nike is overseas.


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One of the Two Great Gods of the Earth

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One of the Two Great Gods of the Earth


"Demeter"


Demeter, the Goddess of the Corn, had only a daughter, Persephone, also known as Proserpine in Latin. A bitter event occurred that caused all of Demeter's gifts of the earth to become a frozen desert. Persephone wandered too far away from her companions and the Lord of the Underworld kidnapped her. He brought her to the underworld where she became his wife. When Demeter heard her daughter's cry she flew to find her but was too late. She wandered for nine days in search for Persephone until the Sun told her how the Lord of the Underworld kidnapped her.


Demeter disguised herself as a mortal and flew down to earth. There, four maidens met her and welcomed her to their home. The mother of the household, Metaneira, had a son named Demophoön. Demeter nursed the child and he grew like a young god. One night, however, Demeter found Demophoön laid in the fire. She was horrified and quickly pulled him out. Demeter then revealed to the women her true identity. She ordered the women to build a great temple for her. When this temple was completed, Demeter sat in it longing for her daughter. As she waited nothing grew and no seed sprung up from the earth. It seemed as though men would die of famine. Finally Zeus had to take the matter into his own hands.


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Zeus instructed Hermes to tell the Lord of the Underworld to release Persephone. The Lord of the Underworld obeyed Zeus' order, however, before Persephone left he made her eat a pomegranate seed which meant that she would have to return to him. Demeter saw her daughter and both were happy. The earth was once again filled with bright flowers and green leaves.


Unfortunately, this happiness would not last for long because Persephone must go back to the underworld. She was only allowed to stay for four months, but this short amount of time made Demeter unhappy. Therefore, for four months the earth would not bare any fruit because of Persephone's absence. When Persephone was with her mother everyone was happy and the earth bore fruit. And so, we have the changing of the seasons.


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School

Friday, March 26, 2021

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Researching the costs of launching


It is no question that the cost of sending a child to college or university can be astronomical. It is very important to renegotiate the material relationship once launching occurs. In most cases, parents are the financial aid when it comes to paying for the cost of post-secondary education. There are several things that must be considered when deciding how much money to put aside for this step in a childs life.


One major cost for post secondary education is obviously the cost of tuition. The amount of money required for tuition depends on two things the course being taken and where it is being taken. Tuition for college is considerably less than the tuition cost for university. Tuition for college is on the average of $500 a year, whereas the tuition for university is, on average, $5500 a year. Courses in college range anywhere from one to four years and at a cost of $500 a year we are looking at a cost between $500 to $10,000 just for the tuition. Most courses in university are four years in length but can extend as long as 7 years. At a cost of $5500 a year, sending a son or daughter to university can cost the parents anywhere between $,000 and $8,500 for the tuition alone. This can put a major dent in the bank accounts of the parents, but there are more costs to consider.


Another major cost for post-secondary education is the cost of books. Books are getting more expensive every year; the cost of books for a student taking computer engineering ranged from $100 to $170 a book.


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Post-secondary students have anywhere between 4 and 8 courses a semester. Considering that the books cost an average of $15 a book, the total cost of books can range from $540 to $1080 a semester. Given that there are two semesters in an academic year, the total cost for books each year ranges from $1080 to $160. This isnt the end of it, there are also course notes, lab manuals, and solution manuals that the student must purchase. These items usually dont cost very much. The most expensive item would be the solution manuals that can cost up to $50. These small items are nothing compared to the cost of housing.


If the student is going to a post-secondary institution located far from home then the cost of housing will be a very expensive part of sending a student to school. The cheapest form of housing is living on campus in residence. The cost of living on Res can range from $00 to $500 a month. Given that there are eight months in a regular post-secondary year, the total cost per year to live on residence is between $400 and $4000. If the student is living off-campus in an apartment the cost will be more expensive. In Ottawa, reasonable one-bedroom apartments range in price from $600 to $00. Apartment leases are usually for a period of one year so the total cost to live off-campus for one year can range from $700 to $10,800. Considering that a student is going to university for four years, the total cost for a place to live will be between $8,800 and $4,00. However, there are also the groceries and bills to consider. If living off campus, a student will need the internet, a phone with a good long distance plan, most likely will have a TV, and might also have to pay for hydro. A student can get basic cable, high-speed internet, a phone plan, and hydro for a total of $150 a month. The average cost of groceries a month for one student is $00. Adding this up, the cost for rent, bills, and food ranges from $,000 to $47,400 a year.


There are also extra expenses to consider such as transportation to and from home during the holidays, transportation to and from school (if living far from campus), lab coats, paper, pencils, laundry, a student card, etc.


Considering the cheapest scenario where a student goes to college for one year, taking 4 courses a semester and lives on residence the total cost would be $580. Considering the most expensive scenario where a student goes to university for 7 years, living off campus with 8 courses a semester, the total cost would be approximately $116,000. So when sending a son or daughter to a post-secondary institution, parents should be willing to put aside anywhere from $580 to $116,000. Parents with children who want to become doctors might want to buy some lottery tickets. There are, however, scholarships, bursaries, and student loans that will bring down these costs by a great deal. Also, most students take summer jobs to help pay for these expenses. In either case, it is very important to renegotiate the material relationship once launching occurs.


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Critical Thinking

Thursday, March 25, 2021

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Critical Thinking for Indonesian Language


Keith L. Halsell


CSS/0


Lawrence Oliva


Write my Essay on Critical Thinking for me


September 15, 00


Critical Thinking for Indonesian Language


The use of language is the primary building block for communicating in any civilization. Language is a vital tool for almost every aspect of our lives; therefore, it is imperative that society continues to seek new techniques and ways to effectively teach Language. The author A. Alwashilah wrote an article titled Critical thinking crucial to global success. (00, may 0) The Jakarta Post. The author writes about the perception that the language curriculum of Indonesia is ineffective because of the methods of teaching the Indonesian language. The author identifies some possible reasons for the perceived problems with the countrys language program and some solutions that could fix what might be broken. The author suggests that before any fixes occur, the attitudes of the educators have to be correct first.


The proof that most of the Indonesian people feel that the language is a boring subject is not provided in the article, therefore one can not assume that the majority of the people think that the curriculum is boring. Instead, the assumption might be that all is fine with the current language program and furthermore it is the opinion of a few that the teaching process needs changing. It is also difficult to determine if the current system has implemented steps to incorporate programs aimed at promoting critical thinking in the language studies. Therefore more data is needed to determine if the Indonesian language is ok or in need of a change.


The author seems to be convinced that the current ways of teaching have produced a system that requires results that are barometers for success, which lacks excitement and optimism. He indicates that an updated curriculum can help utilize new ideas and procedures, which can produce critical thinking in the language; which-in-turn will create more excitement for the language.


The authors articulation of the language is good, however the use of some words complicated the meaning of certain sentences. For example, the use of repetitive to describe the method of learning provides a simpler picture than the chosen word of rote. Another example is using adroit to state, Skillful thinking would result from having many in teaching language.


The authors argument that the traditional ways and methods for teaching the subject are limited and furthermore the teaching produces a respective cycle for limited teaching and learning. The argument on the principal that to obtain the ultimate goal is to learn enough of the Indonesian language to achieve the desired test results, which limits the possibility for critical thinking. The limitations in language will cause limitations in other aspects of education because language is a vital tool in learning.


The fallacy in the article is it failure to produce and data on the opinions of the majority of the Indonesian population. It is not clear whether the population feels that the subject is boring or if the system needs an upgrade. The argument that the language is boring is the view of one person, which may not reflect the opinion of others. Furthermore, there is no way to ascertain the information to determine if the nation is ready to overhaul the entire language curriculum. In addition, the author has not provided data showing that methods for producing critical thinking in the Indonesian program are not current in place.


The rational and logic that a healthier curriculum is obtainable if procedures are implemented that promotes critical thinking is sound, because it does not place restrictions on what the final result should be. The concept of learning the Indonesian language through methods that are different from the traditional way can provide a better curriculum over the long run.


The author identified several issues that could be a problem for the subject of Indonesian in the schools and universities, however it is not clear on the more damaging issue. The successful solutions to these problems depend on identifying the proper area to address first, the method of teaching or the goal for learning. After determination is made on which issue presents the greater problem, the educators can proceed with finding the appropriate solutions.


References


Alwasilah, A Chaedar (00, may 0). Critical thinking crucial to global success


Retrieved September 15, 00, from EBSCOhost database


Please note that this sample paper on Critical Thinking is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Critical Thinking, we are here to assist you. Your cheap custom college paper on Critical Thinking will be written from scratch, so you do not have to worry about its originality.


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Decision Making

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Assignment


"Analysis & Decision Making and Conceptualizing Decision Making Process"


Extended Course Cheltenham 00 Module MB 4


University of Gloucestershire


Dr. Kim Pembridge


Sumitted by


Gernoth Dobianer


Köhlerstr. 1


A 681 Meiningen


Words 16 (incl. Table of Content and References)


Table of Content


1EXECUTIVE SUMMARY


THE SET UP OF A SELF DIRECTED TEAM (SDT)


DECISIONS AND THEIR IMPACT ON THE GROUP4


4THE HOSTILE TAKEOVER5


5CONCLUSION6


6LITERATURE8


Abbreviation


CEOChief Executive Officer


SDTSelf Directed Team


Executive Summary


The following focuses on the group work and decision processes of group number three during the airline simulation. From the perception of the group members, group three has clearly won the game although the time was not enough to further verify the results. Group dynamics accelerated dramatically by the time the first group (number four) was acquired by a hostile takeover. Group three sought mutual understanding with the board members of the acquired group and it was anticipated that this group would overtake group number two in the next quarter. The assumption is that the reader is familiar with the details of the simulation.


The objective was to achieve a coherent group who could make decisions for the organization unencumbered by hierarchy.


The Set Up of a Self Directed Team (SDT)


After a short discussion the group decided not to install any hierarchical organisation and to decide on issues based on consensus. One of the reasons was to a preclude potential interpersonal conflict between two group members for group leadership. The group consisted of seven people, four of whom used to work together from earlier times. The other three joined in from an earlier MBA program. Nevertheless, the responsibilities were shared and strategy and tactics were discussed among team members. Appelbaum et al (1, p.60) states that "the very act of bringing people from different backgrounds together may be the reason why they fail to achieve their objectives". However, this was not so in this case.


At the onset, the group discussed the target outcome of this simulation and came quickly to the conclusion to reach a leading position in the shortest period of time. It was clear that not all groups could realize the desired growth rate without driving others out of business. Typically, this requires a certain set of actions. One of them was the idea of initiating a hostile take over of one of the groups. However, this approach did not get the full approval of the group. The idea was brought in by the author and led into conflict with another group member who believe otherwise. This proves Appelbaums' et al (1, p. 65) statement that " Aggressive behaviour could be related to insecurity in terms of the managers situation in the team". The disagreements over approaches and strategies worked in two ways firstly, the different views allowed group members to see the diverse options available to them and secondly, the different personalities allowed group members to see the kind of inter-personal relationship that would or would not work for the group to exist as an entity. The group worked efficiently and effectively on these conditions which are the same conditions in the real world .


Decisions and their Impact on the Group


Omar et al (17, p.151) defined that a decision is a conscious selection from a course of action of which there is more than one option. The work within the group was clearly defined and each one worked towards an optimum outcome. The overall target for the next quarter was discussed and decided democratically. So far, those steps never led the group to a point where a conflict could show up.


Vallaster et al (00, p.40) states that there is an increasing tendency in organisations to assign groups to solve strategic issues. Furthermore it is mentioned that most academic contribution in this field ignores the impact of individual and social perception processes in strategic decision making. The factors which affect the result of group decisions are


Øcognitive variables ( such as information, research)


Øaffective variables ( group identification )


Øcommunication-oriented variables ( style of interactions )


When the group was formed there was a wariness among the members and communication was limited. Some members were waiting for someone to be the trail blazer, while others did not want to move themselves from the centre or neutral position. . Reluctantly a discussion started and the target of the game was clear. The group wanted to win and followed the next question, how to achieve that. All participants explained their professional background and the team allocated responsibilities based on possible expertise from to respective backgrounds. From this point onwards, members worked on individual basis while focusing on the main strategic objective to be number one in the commuter airline market. Even in the absence of well defined hierarchical structure, each member of the group displayed willingness to listen to ideas on how to better achieve the objective. . This supports Vallaster's above statement in a way that once information flew on what everyone's former experience was and what he is capable of doing, a clear group identification with the common target to win was set and the ability of some team members to refrain from dominating the discussions had a heavy positive impact on the group performance.


Omar et al (17, p.156) states, that "the defence industry has been moving away from a hierarchical organization and authoritative style of management towards a more team-based and participative style"; furthermore, that " criterion for an effective, group decision-making method is that users are able to reach a decision easily and quickly".


The group made use of the large amount of data available to take a hard look and to make timely assessments, which enabled the group to be fully informed in making effective and prompt decisions. The availability of data likewise allowed individual members of the team to have a total grasp of the situation, of seeing the "big picture" even while working autonomously from the other members of the team.


The Hostile Takeover


The highlight of the simulation for various reasons was the takeover of group four. After careful consideration of the options on how to be number one, the group realized quickly that five players in the commuter airline market would be far too much and the teams would bewould be in an unproductive competition for market shares and fares. The information which all groups got after the first quarter has given a clear picture of what the other groups have attempted to achieve. The group assessed the strengths of the other teams as to who would be the strongest competitor and who would fit into the own strategy and target market. Group number four, as the strongest at the time fitted perfectly inperfectly in the portfolio and moves were made to acquire group four.


The psychological impact of the takeover was very interesting... The idea of a takeover was not expected by other members of the class as a legitimate course of action and must have upset some members of the class. However, the hostile takeover, as initiated and successfully achieved by the group, aside from its shock factor, cleared the deck away from the traditional and conservative postures towards more innovative, lateral thinking. The idea behind it was, what Morris (1, p. 7) elaborated on as the manoeuvre warfare, "a method of seeking a decision in a battle with the greatest economy of effort". The group was focused as Morris describes further "on the enemy and not on the battle ground and the speed of action and reaction , which always had to be faster than that of the enemy". It was known that group four was composed of highly professional team members who could have the ability to be strong (in terms of their ability to analyse any given situation) making them a formidable opponent in the future.


The real challenge was how to convince the team members of the acquired group in favour of acquisition. Group four reacted as anticipated. The efficiency and morale of the team members was zero after the takeover, but their CEO managed to get the team back to speed by convincing them of our idea.



Conclusion


The shift in the industry towards groups working on strategic issues as described in the literature correlates with the experience made in the airline simulation. However the experience made did not support the need for strong leadership. Surprisingly to the authors experience the group managed to take clear decisions without any hierarchical order and it did not support Appelbaum's statement that people from different backgrounds would fail to achieve the target.


Strong leadership always play an important role in decision making involving people of different backgrounds and persuasions. Inaction, confusion, lack of ideas, are the usual starting environment at any group-decision making session. Without leadership, the group will waste valuable time and effort to meander along on easy solutions and modest objectives. Good leadership will thus provide guidance and structure to the discussion. As most leaders are also good at assessing people, allocation of tasks usually goes to the right person (or a person who would be challenged by the new task) and do a good job out of it.


In the present business environment, traditional leaders, those who sit atop the hierarchy and lead without consulting others, are becoming out of date. New business leaders are the one who set the tone for new and bold vision. He leads because, as human nature so attests, someone has to, but would be leading if he has the right idea and the right mettle to see the project through successful completion; otherwise, he steps back and let the better man take the primary role.



Literature


Appelbaum, S.H., Abdallah, C., Shapiro, B.T. (1), "Team Performance Management", MCB University Press.


Morris, A.R. (1), "Manoeuvre Warfare-can the British Army cope?", British Army Review.


Omar, T.A., Kleiner,B.H. (17), "Effective Decision Making in the Defence Industry", Aircraft Engineering and Aerospace Technology, Volume 6, MCB University Press.


Vallaster, C., Koll, O. (00), "Participatory Group Observation a Tool to Analyse Strategic Decision Making", Qualitative Market Research An International Journal, Volume 5, MCB UP Limited.


Please note that this sample paper on Decision Making is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Decision Making, we are here to assist you. Your cheap custom college paper on Decision Making will be written from scratch, so you do not have to worry about its originality.


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Process essay topics

Wednesday, March 24, 2021

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English

Tuesday, March 23, 2021

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