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Brithinee Electric is doing well for a small California business although it is facing a market that is in decline of an average of two percent a year. Brithinee has had a good financial condition over the last decade. It has a few common key success factors in which have helped the company succeed. The company as all do has some strengths, weaknesses, opportunities, and threats. Brithinee Electric has a strategies in place that also have helped the company succeed. Although all companies could use some recommedations on what could be done to help future growth.
Brithinee Electric is a small business that has brought in some god revenue. It took a little beating during 11 and 1 but has turned around since. It has made some good expansion decisions to help open up new opportunities of revenue like making there own control panels. It has taken on opportunities to help out government situations as well as common customer jobs.
Brithinee Electric has many key success factors in this type of business. The first common key success factor is the technology-related aspects. Brithinee Electric has the capability to make improvements in production processes. It has an expertise in the business they are in. Brithinee Electric has product innovation capabilities. Brithinee Electric also has successful in marketing-related aspects. It had good word of mouth advertising from its retained customers. Brithinee Electric also had organizational capabilities. It setup customer reports, color coded folders for customer orders, set procedures, and digital cameras to be able to improve the products quickly.
Brithinee Electric has strengths in the fact it could beat out most of the competition. It provided excellent customer service and fixed products efficiently. It had weaknesses in the fact weak internal administrative procedures and practices. And they dont have ISO 00 certification. Brithinee Electric also has opportunities by being able to expand still. It can expand its building and maybe take on new business. It has a weakness in the sense that they are limited in the business. Brithinee Electric might need to become more diversified.
Brithinee Electric strategies at first were not getting the company in the right direction but the Brithinee brothers were working on changing some of the strategies. The main strategies of Brithinee Electric were reliability, quality, communication, and commitment through the customer bill of rights on the repair of machines. They also used the customer bill of rights through the designing and building control panels.
Brithinee Electric needs recommendation as does any company to adapt to change and further the success of other companies.
1. Brithinee Electric should reduce inventory with the declining industry. It will reduce costs of the business allowing revenue to still look good.
. Brithinee Electric should diversify slowly in other related business aspects that they can use the same inventory/assets they already have.
. Brithinee Electric should get a research and development team to come up with new product innovations.
4. Brithinee Electric should consider public common stock to build capital for new business opportunities like the 40 billion water industry
5. Brithinee Electric should look for a CEO for the company since the Brithinee brothers are thinking about retiring. The early inception will allow for amply training
6. Brithinee Electric should consider hiring more employees to train and prepare for more business it will save for smooth transitions later on.
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