If you order your cheap custom essaysfrom our custom writing service you will receive a perfectly written assignment on Merck-Medco. What we need from you is to provide us with your detailed paper instructions for our experienced writers to follow all of your specific writing requirements. Specify your order details, state the exact number of pages required and our custom writing professionals will deliver the best quality Merck-Medco paper right on time.
Our staff of freelance writers includes over 120 experts proficient in Merck-Medco, therefore you can rest assured that your assignment will be handled by only top rated specialists. Order your Merck-Medco paper at affordable prices!
Merck-Medco is a division of Merck & Co. It is the largest pharmacy-benefit manager (PBM) in the United States. It provides prescription drug services for all types of group health plans. Their services include prescription filling by mail and via its Website through its network. They fill or reimburse for about 80% of all prescription drug sales in United State. The company has 1,100 clients with over 5 million beneficiaries. Their clients include one-forth of the Fortune 500 companies, 100 local, state and federal employees and retiree groups, Blue Cross/Blue Shield plans, and many unions and others medical insurance plans.
Due to the market growth and competition threats, the company believes that reimbursing customer or filling their prescriptions would no longer stay competitive in the market. Merck-Medco decided to build the Website that would allows their clients and customers to fill or refill their prescription online. Refill prescriptions over the Internet not only allows the customers to order and receive their prescriptions quicker, but also allows the company to reduce its transaction costs. The new Website also allows the company to handle sales more efficiently, to enable the company to respond quickly and inexpensively to customers' services request as order status information and billing inquiries. To build a Website to handle such a complex business process like Merck-Medco raised several issues such as the complexity of the system itself, to promote the use of it, and who to target with which promotion with a least possible costs. Because Merck-Medco has a great deal of customers' data on hand, the company was able to develop a model that would target certain population of their customers. Merck-Medco has come up with a model of four user types, each of whom required a different business strategy and so different promotions. (1) current e-commerce users, who should be rewarded for their ongoing patronage; () prior e-commerce users who needed to be reminded to execute their transaction through the Web; () other customer-service users who used the telephone and fax and needed to be redirected to using the Web instead; and (4) non-customer-service users who used mail and needed to be recruited to the customer-service approach. With this model Merck-Medco is enable to increase the usage of the more profitable Website while simultaneously reducing its promotion costs.
Help with essay on Merck-Medco
1. Evaluate MerckMedco using the value chain and competitive forces models. What is Merck-Medcos business strategy?Traditionally Merck-Medco provided mail services that allow customers to fill their prescription through its network. The company profits from every prescription filled through its network when customers eliminate the local drugstore by ordering directly from Merck-Medco. Because Merck-Medco needs to stay competitive in the market place and also start to sense a possible threat from a new dot.com company, the company decided to build its own Website that would allows their clients and customers to fill or refill their prescription online. Refill prescriptions over the Internet not only allows the customers to order and receive their prescriptions quicker, but also allows the company to reduce its transaction costs. The new Website also allows the company to handle sales more efficiently, to enable the company to respond quickly and inexpensively to customers' services request as order status information and billing inquiries.
. What problems did Merck-Medco face that caused it to move into the Website business? How did its Web site fit into its business strategy? The company believes that doing business in the old way will soon no longer competitive in the market. They also fear of losing their customers and clients. By moving to Website business, the company would be able to fill the prescription and reimburse customers faster they normally would. It also gives the company a way to handle sales more efficiently and to lower transaction costs.
. Why do you think Merck-Medco management chose to build its own Web site instead of purchasing one that already existed and was functioning? Because their business process was so complex and cannot be quickly and easily matched by the startup dot.com.
4. What kind of decision support system did Merck-Medcos IR unit develop? What types of decisions does it support? IR helps developing scoring models to help predict which of its customers would more likely respond to a specific mailing so that Merck-Medco is able to increase the usage of the more profitable Website while simultaneously reducing its promotion costs. IR develops a hierarchy of four user types, each of whom required a different business strategy and so different promotions. The types are
1 - current e-commerce users, who should be rewarded for their ongoing patronage;
- prior e-commerce users who needed to be reminded to execute their transaction through the Web;
- other customer-service users who used the telephone and fax and needed to be redirected to using the Web instead; and
4 - non-customer-service users who used mail and needed to be recruited to the customer-service approach.Its decision will be able help the company to target those people whose activities will bring the company the greatest profit.
5. What management, organization, and technical issues did Merck-Medco have to address to develop and use the new system? How did the success of the system impact Merck-Medcos management, organization and technology?
There were several issues that Merck-Medco has to address to develop and use the new system. To build a website for a complex infrastructure like Merck-Medco has, it would take some time. Even after their website up and running, Merck-Medco has to deal with how to go about promoting their website and what type of customers to target; for example the customers who currently use the Internet, who had used internet in the past, and who never used internet before.
The impact of the new system allows Merck-Medco to handle sales more efficiently and respond to customers quickly. It helps Merck-Medco to reduce transaction costs and increase sales, thus increase company's value. Merck-Medco was able to increase the usage of the more profitable website.
Please note that this sample paper on Merck-Medco is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Merck-Medco, we are here to assist you. Your cheap research paperson Merck-Medco will be written from scratch, so you do not have to worry about its originality.
Order your authentic assignment and you will be amazed at how easy it is to complete a quality custom paper within the shortest time possible!
0 comments:
Post a Comment